1. Illustration should have a concept behind it and convey its meaning through image.
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| John Holcroft |
This image has a clear message behind it showing 'you are what you eat' in a very literal way which can be understood by an audience by purely using image. Not all messages need to be this obvious in the way they are portrayed as long as the concept is understandable.
2. Illustration must have a level of visual quality showing craftsmanship.
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| Hood - Henrietta Harris |
I chose this image because in my opinion, it shows good drawing skills. The image shows craftsmanship and an investment of labour which, to me, is important when doing illustration. However, a realistic drawing with a high level of detail is not appropriate for every concept; some ideas would be better represented using a looser drawing style. In light of this, I think the statement that needs to be made is that illustration should harness an appropriate image making technique and tone of voice to suit the concept behind it.
3. It should trigger some feeling or emotional response.
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| Isaiah Stephens |
The lack of colour in this image makes it seem dull and depressing before you even notice the content. The visual metonyms in this image (tear drops, person walking away and an umbrella suggesting rain) all suggest sadness and an emotional farewell. I feel this is something a lot of people can relate to and have an emotional response to in one way or another which is what makes it such a powerful image.
4. If produced from observation or reference material, the illustration should be a translation of what the illustrator can see and not a direct copy.
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| Old Face - Rupert Bathurst |
This drawing is an example of how visual information has been taken through a creative process between looking at the subject and translating that information into image. Although this probably doesn't stray too far from what Rupert Bathurst could see, the way it is drawn shows a level of interpretation and that he has not directly copied this in a photorealistic way. This makes the image individual and more interesting to look at.
5. Illustration should have a purpose, for example, an editorial or commercial use.
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| Packaging for 'Beehive Honey Squares' - Lacy Kuhn |
For an illustration to function, it needs to be put into context so that it is doing its intended job. This illustrated packaging for Beehive Honey Squares uses an image of a bear to frame the view of the product. If it wasn't in this context, it wouldn't be illustration, it would just be an image of a bear.