This wasn't the most inspiring workshop I have attended and I can't say I learned loads of new things from it but here are some notes I took of things to consider when setting up a business.
What is market research?
Trends, competition, who is commissioning, audience, success stories.
It isn't just something you do when you're setting up, it is a continuous thing.
Primary Research
Art/print fairs, interviews, speaking to people, talks/lectures, social media, events...
Secondary Research
Government websites, arts sector/organisations and associations, blogs (trendwatching.com), professional institutes (bippyorkshire.com)
Start small, don't punch above your weight too soon. Keep things minimal risk.
I'M NOT SURE I AGREE WITH THIS.
Think about...
What areas work is getting commissioned in.
Where my style would be appreciate most.
How much money people have to spend on art in the places I intend to sell.
Market research should be about helping to make business decisions, not used to cover up pre-made decisions. It has a purpose. It can be customer focussed or product focussed.
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