I drew out a few ideas for the logo of our business. I was first trying to get across the idea of a platform by having a high midline for the letters to sit against. I quite liked this idea as it suggested an upward movement which seems like a positive thing. It also represents what we are doing as a business which is elevating unknown artists into the spotlight. I did an example with a lower midline but this didn't have the same effect in my eyes.
I then thought about adding a platform within the 'O' but when I drew it out, I thought that it distorted the letter and might look like a lowercase 'e' at a glance.
The final idea I had was looking at showing an upward movement through an incline, arrow or steps. I think this idea might be a bit overcomplicated and cliché. It is not as easy to read as a linear arrangement of letters and seeing as we want to keep the overall design simple, this might not be the best direction to go in.
I am looking forward to seeing everyone else's designs so we can compare and make a decision as a group about which one to use or develop further.
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