Presentation Planning and Script Writing

I made a quick draft presentation based on the lists we had come up with before and then we all sat down in the studio and started putting information into our presentation. At the moment there is a lot of shifting around going on to try and make a good order for this and it has a lot of notes written on it which won't be there by the time the presentation is finished but we need them there now to help us write a script. We are using this as a tool to divide up the workload, writing on each slide who needs to produce the content and who will speak about it in the presentation. We tried to work it so that everyone felt comfortable with what they were speaking about and tried to balance out the workload.

The slides I need to work on are:

- A caricature for 'who are we?'
What do we do?

- Funding

- Finances and Costings

- Future Projections

- Exit Strategy

More Research

I think most of my research for these slides has already been covered but I still needed to look into future projections and an exit strategy. Future projections was relatively simple because it was just highlighting what would be a natural progression for our business. I thought the idea of the exhibitions and pop up events would widen the market for our business but would also change the structure as we would need more people available to work. Employing more people may become a necessity as time goes on. 

I did some research into non profit businesses and used http://smallbusiness.chron.com/examples-exit-strategy-nonprofit-20149.html to learn about the exit strategy possibilities. This site kept it in quite simple terms, that any leftover money in the business must be put back into the business in some way for a final event or paying off bills. Alternatively the money can be given as a charitable donation. 

Script Writing 

These are the words I have come up with to explain what will be appearing on the slides and a brief idea of the words that will be typed onto the slide.

What do we do?

Script: We are an online creative community that hosts monthly, themed competitions for UK based aspiring artists. Each month, twelve winning designs are made available to purchase as print based products through our website. We also act as a promotional platform as the winning artists can be featured on the website and our social media accounts.

Information on slide: online create community, monthly themes, twelve winning designs, print based products, promotional platform. 

Funding

Script: As we are setting up this business from scratch we are relying on funding from a number of possible sources to cover our initial costs. Organisations such as The Prince’s Trust and the Arts council could provide us with these if our applications are successful. Alternatively we could take out a small business loan to cover the initial costs and then pay this back with the income we receive each month. Most of the funds in the first year will be spent on the website and promotion and it will also cover initial printing costs. If the business takes off, we will be able to use advertising as a more stable, ongoing method of funding.

Information on slide: Prince's Trust, Arts Council, Big Lottery Fund, small business loans, personal funding, advertising.

Finances and Costings

Script: Realistially, the business depends on whether people will actually want to buy these products and this is why a consultation period is required. If the business does not succeed and the profits are not substantial enough for us to continue then we will leave the business after the consultation period has ended with limited losses. However, if we sell enough products and the numbers show that we will be able to fund our own rent for the coming years then the figures on the right of this slide will come into action.

Information on slide: two sets of figures, one for consultation period (one year) and one for years to come. 

(EXTRA SLIDE) We decided to add in the table of the pricing of our prints which I have written the script for. 

Script: We figured that this is the most effective way of pricing our products. We are using a printer who charges a set up cost and then charges a smaller fee per unit so our profit margin will increase as the quantity of prints increases. It is important to us that the artists to get a fair commission price so we have worked out that we can give them 40% of the profit after the printing costs have been covered. This works out at 66p per postcard, £3.76 per print and £5.16 per poster. If we sell twelve of each product in one month then we will be making over £2000 which can then be invested back into the business.

Information on slide: table of costs. 

Future Projections

Script: Looking towards the future, we can see opportunities for our business to develop. We could look at introducing more products to our range such as stationary and textiles. We could also start saving money on our printing costs with increased demand for products as unit costs decrease as the quantity of prints increase. There is the possibility of employing staff to carry out certain roles to allow us to spend more time on our own practice. We could also bring the artwork out of the online bubble and host exhibitions and pop-up events to hopefully get more artists and potential buyers involved.

Information on slide: wider product range, strong partnership with printers, lower printing costs per unit as numbers increase, employing more staff, exhibitions and pop up events. 

Exit Strategy

Script: We are a not for profit company which means any funds leftover after all costs and salaries have been covered must be reinvested back into the business. If there was any money left in the business after the consultation period or any of the years after that and we chose to terminate the business, the remaining funds would have to be spent in accordance to non profit legislation. This could be paying final bills and paychecks, hosting a final event or donating the money to charity or an organisation who have a similar aim and ethos to ourselves.

Information on slide: Not for profit, bills or paycheques, funding an event, charitable donation.