D&AD Talk

Started by Terrence Donovan, David Bailey and Alan Fletcher. 
Finding the best commercial creative work in the UK. 
Its now a global non profit organisation. 

Briefs are client driven work from the last 12 months. 

D&AD Festival - End of April 
Talks, workshops, debates, etc...

New Blood
Programs to elevate and celebrate new creative talent. 
Awards - real briefs, real clients, 
Festival 
Academy 

Three types of brief...
STANDING OUT - get the word out there, persuasion. 
SHIFTING PERCEPTION - start a dialogue, influence opinion.
SHAPING THE FUTURE - innovation, imagination, this is now, what is next? 

You've got to be in it to win it! 

TIPS 
Show personality. 
Evoke emotion.
Make a connection. 
Be brave. 

Be yourself, show emotion and humanity, care about it, have your own voice, originality, get under the skin of the audience, human truths and insights, make a statement, be different, convince yourself and you will convince others. 

Judging Criteria
A good, well executed idea. 
Explain the details. 
How will it work in the real world?
Professional presentation. 
Great skill and craft. 
CONCEPT. 
Does the idea justice. 
Answers the challenge. 

Deadline for D&AD briefs is 22nd March (but imagine it is the week before!)

I am not exactly sure whether I will be doing a D&AD brief this year as I have not fully read through all of the available briefs. It does seem like a really good way of getting your work seen by the right people but from my experience in the responsive module last year, I felt that the 'campaign' briefs weren't really my thing. I am going to read through the briefs and bear them in mind for second semester. This talk has been a good insight into what they are looking for anyway and I'm glad I went.