I drew out the things I wanted to produce as part of my creative presence and then went about designing each one in roughs, using Pinterest for inspiration in some cases. I found mockups on Graphic Burger and finally learnt how to use them properly which should make this task a whole lot easier!
I chose Myriad Pro as the typeface. I have used a different typeface for my logo but this is a bit too fancy to be clear on a small scale. Also I want the business cards to look professional and clean so having a fancy typeface running all the way through it would not be appropriate. I chose to keep all of the letters as capitals, I think it makes it look more structured and neat and makes it easier to read very quickly. I made the business cards in black and white so different colours could be applied to them through adding a screen layer. If I was actually getting these printed I would be thinking about putting a pattern or image on the reverse side. I would want to the colour on the front to match the colours on the back so making it adaptable was important for this.
I carried a similar design forward to my letter head although the green band at the top and bottom didn't look right on a larger scale. I could get away with more detail here so I added the grain of the wood from the logo to make the imagery connect. It still looks simple enough to not be distracting. The letter head can also be used as the basis for an invoice or acceptance of commission form.
I wanted to make some promotional items too so I mocked my logo and some pattern design onto some products. I think the bags and the badges work really well, I am actually keen to try screen printing onto bags soon.
I took the letter header forward and edited it to make the top of my creative cv.
What to include in my CV...
I asked my housemates what words they would use to describe me:
Hardworking, organised, dedicated, professional, friendly, committed, independent, a machine, efficient, committed, driven.
Naomi Smith
Contact
Address Line 1
Address Line 2
Postcode
Phone Number
Instagram - @naomismithdesigns
Facebook - facebook.com/naomismithdesigns
Tumblr - naomismithdesigns.tumblr.com
Personal Statement
A dedicated practitioner who works efficiently to deliver quality and professional outcomes. Synthesising analogue and digital processes to create illustrations and pattern designs addressing a wide range of issues and topics. Driven by positive change and heavily inspired by the natural world. THIS NEEDS EDITING.
Skills
Digital Skills - Photoshop, InDesign, AfterEffects, Illustrator
Analogue Skills - Drawing, monoprinting, linocut printing
Education
BA (Hons) Illustration
2014 - 2017 at Leeds College of Art
Art and Design Foundation Studies
2013 - 2014 at Loughborough University
A-Levels
2011 - 2013 at Charnwood College, Loughborough
Fine Art - A*
Product Design - A*
Maths - B
Experience
Off The Page Exhibition 2016
Colours May Vary, Leeds
Thought Bubble Comic Arts Festival 2015
Royal Armouries, Leeds
Going Going Gone Exhibition 2015
Leeds College of Art
SOTA Exhibition 2014
Loughborough University
REFERENCES AVAILABLE ON REQUEST.
I have edited this since putting onto Photoshop so the final version appears in the presentation. I am really pleased that my creative presence is coming together and working well as a range. I had my doubts that I would be able to make something to a high enough standard as I have little experience doing anything like this but I actually think these are looking quite professional now.
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