I found this harder than I initially expected it to be. I was stumped at the beginning of this process and couldn't think of something to sum up my practice in such a small icon. I started playing around with deer antlers, some of my handwriting scanned in and imagery from my applied illustration module to try and pull something together but it wasn't working. I realised I was overcomplicating my design and needed to simplify it down. I thought that using a leaf would be a clear way of expressing my interest in the natural world so I looked at some fonts on dafont.com to try and get one that resembled an ink and a brush, and tried to combine them. I did the same with the tree rings image.
I didn't like that the flick of the 'n' crossed the central line of the leaf, and moving it would throw the image off balance. I then looked at rotating the leaf but then the overall logo seemed lopsided. I much preferred the tree ring design but the white lettering was too pale against the image. I inverted the image to make it darker and the initials stand out against it a lot better.
I like that it is circular, it can fit within online icons really well and although it isn't a perfect circle, it will always look balanced as an icon. It represents my interest in natural themes but not in such an obvious way and it will work in many colours due to the strong contrast between black and white. I have produced my name in the same typeface as the initials so there is an option that this can be added too.
Now I have my logo I can get going with this branding process. I have set up most of my online accounts for my online presence, I just need to apply the imagery to personalise them and make them all work together as a cohesive set of platforms. I can use this logo as a starting point and focus for my physical creative presence (letterheads, business cards, etc).
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