Promotional Material

I have put together a pack of physical promotional material which all works together as a set. I have decided to stick to greyscale imagery to keep everything simple and clean looking. I also think that this material would go alongside any of my work quite comfortably, whether in colour or not. I used the branding I had created previously to apply to business cards, postcards, a CV and an acceptance of commission form. 

Testing 

I printed a few test prints to check which font size, heading size and spacing worked best. I played around with the brightness and contrast of my images to ensure they printed well on such a small scale. 

Printing Issues

I printed all of this material myself because I can feed thick paper and card through my own printer which isn't always possible at college. I wanted these promotional materials to be printed on quality stock so I used Snowden cartridge paper, and for the business cards I made them double thickness so they feel really nice. I did have a few issues with printing, especially with the cropping on the printing area but after a fair few tries I found a document format and method of feeding the paper into the printer which worked perfectly. It just needed a bit of perseverance.

Business Cards

I wanted to keep my business card very simple so all the information is easily read and it is not cluttered with images everywhere. I chose three existing pieces of my work which I think cover the range of what I do. This helps the issue of my working style being quite broad as I thought that when giving my business cards out to people in future I may consider which one I give them depending on what kind of thing they might commission me for. This way, I could make myself appear to be the right person for the job right from the very beginning.

Creative CV

I revisited my creative CV from this time last year and realised I had more things to add to my experience section, more skills to add and a more refined idea of how to describe my practice. I made the necessary changes to the text, altered the font and layout to fit with my new identity and added imagery at the top and bottom to make the page appear a bit more creative. I have left this file editable so if for any reason a this imagery would not be appropriate for somewhere I want to apply to, it can be easily removed. I printed this onto quality stock and placed it in a boarded brown envelope, this may seem excessive but it just looks and feels higher quality than if it was on printer paper and folded up into a smaller envelope. I want to make good first impressions! 

Thankyou Postcards

I had planned to make postcards as part of my promotional package but in the process of designing them I realised they were just larger versions of my business cards. I thought that thankyou postcards are more productive to make as I often struggle to find something to put alongside an order or a commission I have completed to make the transaction a bit more personal. I made the two postcard designs which suit two different styles I work in, I would use each one depending on the item that it is being put alongside. On the back I wrote a short thank you note with a list of where else my work can be found and used part of my branding to ‘sign off’ the note at the bottom. I photographed an example of what it might look like if you receive a print from me. 

Acceptance of Commission Form 

I thought it was necessary to include this in my package because I do want part of my practice as an illustrator to be commission based. I thought this document should be kept formal so I decided not to use any pictures, just the fundamental elements of my branding. I used the template from the AOI and re-typed and designed the front of the form to fit in with my identity. The back is the terms and conditions that the AOI also outlined. I have photographed a printed copy of this but have also kept an editable digital version in case this needed to be sent via email instead.